Social Media Manager

San Francisco, California, United States Full-time Allows remote

Couchsurfing - is the world's premier social travel platform, with over 18 million members in nearly every country in the world. Hearing the stories of Couchsurfers whose lives have been transformed by travel using our platform is the greatest reward for doing what we do. Join us and every day thousands of people from every country in the world will meet in person and embark on new adventures as a direct result of your work.

We are looking for a Social Media Manager to join our Operations team to help us engage with and grow our social audience, as well as reach out and touch potential users that would benefit from Couchsurfing being a part of their lives.

Core values

At Couchsurfing, we expect a lot of each other. Our mission and culture is what gets us up in the morning and makes our work meaningful and fun. You should be excited about the following:

  1. Couchsurfing serves a socially positive mission: Share your life.  Couchsurfing is a community of friends you haven’t met yet. Open the door to new people, places, and perspectives.
  2. As a team, we have all agreed to 8 core commitments:
    1. I agree to do my personal best
    2. I agree to have proactive transparent communication
    3. I agree to acknowledge impact, success and small wins
    4. I agree to have a courageous vision
    5. I agree to play team
    6. I agree to be my word
    7. I agree to ask for support when I need it
    8. I agree to be treated like a leader

Responsibilities:

  • Create original content across all of our social platforms, including:  Instagram, Facebook, Twitter, Couchsurfing Blog and Youtube.
  • Source User Generated Content daily and distribute across all relevant channels.
  • Monitor, listen to, and engage with Couchsurfing’s social audience. This includes responding to and “liking” comments, posts and branded hashtags content across social channels.
  • Actively moderate social channels to assure no spam or content that violates our terms of use.
  • Monitor private/direct messages across social channels, along with social email, and work with our customer service team to respond to consumers comments and questions. This requires checking in on weekends to respond to anything urgent.
  • Respond to app reviews in the Google Play and iTunes app stores.
  • Leverage measurement and listening tools to track content success, provide progress reports, and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.
  • Proactively find engagement opportunities with influencers and bloggers in the social travel / budget travel social media space.
  • Provide assistance in coordinating and administering product fulfillment for contests and influencer programs, interacting with winners/influencers as needed.
  • Understand what the trends are in social media, including monitoring what others in the travel space are doing, along with new platform innovations.
  • Provide weekly community engagement reporting updates.
  • Demonstrate a 24/7 approach to responsibilities.
  • Schedule/post all content in sync with the approved calendar and according to channel goals and best practices for high engagement; check to assure it goes out as planned, including weekends, while nimbly adjusting to unknowns and scheduling changes.
  • Support planning and execution of social media programs and campaigns as needed.
  • Manage our photo library, including sourcing UGC (user-generated content) from across our social channels, cropping/editing using Photoshop or other photo editing tools as needed.
  • Develop and execute public relations outreach strategy.

Requirements:

  • You must love Couchsurfing - full stop. As the voice of our brand across our social channels, you must use excellent judgment when engaging with followers, and have a great instinct for what makes great travel content on social media.
  • 3 years working on social media strategy.
  • Bachelor’s Degree (marketing or communications preferred) with a strong academic record.
  • In-depth knowledge and understanding of all social media platforms. This includes knowing what type of content works best on what platform, optimizing content accordingly, as well as understanding the different nuances of each platform.
  • Excellent written and verbal communication skills; strong editing skills with attention to detail.
  • Creative thinker with an innate visual aesthetic.
  • Hands-on knowledge of digital media tools – Digital photography, basic Photoshop/photo editing skills, knowledge of apps commonly used for creating social content; basic video creation/editing skills are a bonus.
  • Thrives on working in a collaborative, dynamic, fast-paced work environment.
  • Strong attention to detail and accuracy.
  • Ability to work independently and take initiative.
  • Strong commitment to timelines, accuracy, and professionalism.
  • Understanding of how to create a social media-friendly voice and channel the brand sentiment to build authentic, relevant, interactive consumer conversations and relationships.
  • An understanding that social media never sleeps: you may occasionally be working after work hours, particularly in crisis situations.

Culture and Perks

  • Empowerment from the top:  we encourage you to build new things and take ownership of as much as you are willing to handle
  • Awesome co-workers who care about building a great service and each other
  • We work hard and play hard - you have freedom to get the job done, but must deliver results.
  • Competitive salary and benefits